Nike Becomes an Equity Investor in the WNBA

NIKE, Inc. on Thursday became an equity investor in the WNBA, deepening its 25-year commitment to the league.The partnership will allow Nike to help grow the league by crafting authentic storytelling, offering widened visibility for WNBA athletes and establishing additional grassroots opportunities for girls to play basketball."Women's sport is one of the best investments, with great potential to impact and grow the next era of basketball," said Sonja Henning, VP, NA Leagues Partnerships, NIKE, ...